Competition is on the rise, and more sophisticated exhibition booth designs are more advanced than ever. If you want to make sure your business wins, you will have to find a way to attract visitors to an exhibition.
If you want to attract more visitors to an exhibition, you should follow these tips to make the best exhibition booth design, exhibit, or display, and you’ll make a more significant impact.
● Make it Interactive
You should use activities and try to get the attention of the people, such as showing exciting content on your video screen. This, Along with other interactive elements, can be effectively used to attract visitors’ interest.
Measures like interactive touch screens, small giveaways by the host through games and other means, and demonstration of the product featured on display get people to stay a bit longer at your booth and enjoy the interactive sessions.
● Keep important Messages Large, Brief, and Higher than Waist-height
Ensure that the important messages you want to display are easy to watch and placed at least above the waist level, i.e., 3 to 4 feet above the ground. You should place your company’s logo in many places in the booth to make your brand’s logo well known. It would be great:
1. if you kept your message simple;
2. used a few impactful headlines printed;
3. In a large, readable font so that it can be easily viewable from a distance.
● Don’t Ignore Negative Space
While you might want to use your display space as much as possible, you should also be aware of the advantages of keeping some empty spaces. It would be best if you tried to keep the display clean and welcome rather than stuffing it full of heavy inventory and bulky furniture. With some additional room, you can make sure that the customer is at ease when they enter and try to speak to your representatives.
● Keep Your Brand On-point
It would be best if you tried to design the booth, keeping in mind the image of your brand, and distribute the logos and brand’s name throughout the entire area of the exhibition booth. It might be great if you also tried to distribute free goodies printed with your brand names like banners, posters, and more. The booth design needs to be consistent with your brand’s theme.
● Try the Element of Surprise
Put something out of place in the middle of your exhibit area if you intend to capture the public’s attention. Whatever you do, try to evoke a sense of awe, amusement, or, even better, a curiosity in the customer that would compel them to enter and interact with your brand representatives.
● Use the Right Colors
The psychology of color is sophisticated. Different colors have different effects on people. Your display’s color scheme and tone can enable you to stand out and spread your message. Cooler hues like blue, green, and white convey professionalism while not drawing much attention to themselves. Warm color patterns like red, orange, and yellow are much more intriguing, but they must be utilized carefully since too many of them can be obtrusive.
There are a great many things that have to be taken into account when creating an exhibition booth. You may try some of these suggestions or some of the custom-made designs from Allspace Group at your next event, and they will have a lasting impact on your visitors.